'It’s a virtuous loop': Audiences want local news, and national advertisers are turning to Patch to deliver the home front

DIGIDAY: Local news is more pertinent than ever, and hyper-local publisher Patch is tracking a growing interest from national advertisers that want to get in front of the audiences that are consuming regional, state and local news.
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Patch in the press

California Patch Editors Honored With 5 Press Club Awards

The Patch California team won five press club awards in 2020. They were awarded to four of our experienced journalists in a variety of categories. News organizations from television, newspapers, magazines and online media were considered for these honors. Two of the awards were awarded in the Bay Area by the San Francisco Press Club, while three were in San Diego. Patch Managing Editor Autumn Johnson won second place for the category of Digital Media: Feature S

Local Newsrooms Team Up To Shine Light On DC Homeless Crisis

WASHINGTON, DC — For the fifth year in a row, a group of local newsrooms have banded together in a collaborative effort to investigate what is working and what is not working to reduce and prevent homelessness in our communities across the District. All of these stories will be published online Oct. 15 and collected at dchomelesscrisis.press . They will be shared and discussed on social media using the hashtag #DCHomelessCrisis . The participating media outlets are pooling their resources and

Patch Making Money, Adding Readers During Coronavirus Crisis

Patch, the hyperlocal (and profitable) digital news platform, had its strongest month ever in March for both revenue and traffic. The digital-only local news platform is an anomaly compared other local news publishers which are struggling amid steep advertising losses. By the numbers: Last month Patch had nearly double its average page views (148 million vs. 85 million) across its network of local news sites and 48 million unique visitors

Flipboard's Local News Initiative Adds Patch and ProPublica

Curated content platform Flipboard is growing out its local news initiative with the addition of 12 new metropolitan areas, as well as partnerships with local news platform Patch and nonprofit newsroom ProPublica. The local news initiative debuted in 23 metropolitan areas in the U.S. and Canada in January, and Thursday’s additions raise that total to 35 metro areas served. The new markets are: Baltimore; Charlotte and Raleigh, N.C.; Cleveland; Detroit; Indianapolis; Nashville; Orlando and Tampa

Patch Columnist Mark Konkol Wins Lisagor Award

Mark Konkol has won a 2019 Lisagor award for his wide-ranging Patch columns on public corruption, police misconduct and local journalism. Named for Peter Lisagor, a Chicago Daily News columnist from 1959 until his death in 1976, the awards celebrate the "best journalism produced throughout the Chicagoland region, spanning all mediums, including print, radio, television and digital," according to the Chicago Headline Club, which manages the awards. This year's awards were announced onl

How Patch Uses Customer Feedback

“Swimming in user feedback at all times has been really critical to us creating a new way for people to access local news.” With the rise of digital media, local news publishers have been shrinking or disappearing altogether, increasing the number of “news deserts” across the US. That means that in this day and age, finding high-quality local news coverage about what’s going on in your neighborhood has become more difficult than ever. Patch, a hyperlocal news platform in 1,200 US communities a

The Alternative To Your Dying Paper

Patch in 2019 is not that far off from the pitch former AOL CEO Tim Armstrong used to deliver when he was proselytizing for Patch years ago: A mix of timely updates produced by a fast-typing team of local reporters, supported by ads for local businesses, on a platform designed to let local readers and advertisers load their own stuff onto the site. One big difference between the two eras, say Patch employees, is that the new Patch is more thoughtful about where it deploys resources.
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